![]() So this summer, Utah will begin a tactic that’s increasingly popular among transportation agencies: Using electronic highway signs to display catchy, and sometimes even funny, messages to make motorists focus on highway safety.Įvery Monday, it’s a new message. Utah officials are also worried because the number of traffic fatalities in the state, which hit the lowest point in half a century in 2012, has been inching up for the last two and a half years. The fatality rate is 35 percent higher during that time than during the rest of the year. Utah transportation officials call the three months between Memorial Day and Labor Day the state’s “100 Deadliest Days,” because of a surge in highway deaths that regularly occur when residents take summer trips. Read Brian's Column on Comedy in Road Safety. In some parts of the world, a humor filled message is said to be effective at getting driving to comply with road safety. Highway agencies are increasingly using humor and wit to try to get people to drive safer but do the messages work? We've covered the topic of jokes and comedy in road safety before.
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